Twitter secures advertising deal with SMG

Twitter, the social media group, has scored a victory in its campaign to expand revenues from advertising. 

It has struck a deal believed to be worth several hundred million dollars with the Starcom Media Vest Group (SMG), a division of Publicis, one of the biggest players in US advertising. 

Publicis' clients include Proctor and Gamble, Microsoft and Coca-Cola.

Reports say SMG customers will get preferential access to the best advertising slots on Twitter.

While details of the deal have not been revealed, SMG is also said to be getting high-level access to Twitter data and research useful for marketing. 

The agreement is said to include provision for a direct feed of data from Twitter into SMG's modelling tools.