Rivalry between the two leading, alcoholic and non-alcoholic beverage makers, Nigerian Breweries Plc and Guinness Nigeria Plc, has heightened as they have shifted competitive edge to recruiting quality personnel needed to market their products and brands.
Prior to the new rush, Austin Ufomba, a former staff of Guinness Nigeria, First City Monument Bank and marketing Director of Coca-Cola Nigeria Limited, had rejoined Guinness Nigeria as chief marketing officer. The acquisition of Ufomba signalled Guinness Nigeria’s pursuit of the top ladder spot of dark beer category.
However, Ufomba’s arrival also triggered off some quiet exodus of key marketing personnel one of who is the current marketing manager, Gulder, Legend and Goldberg in Nigeria Breweries, Emmanuel Agu.
The industry has never before witnessed such acquisitions in recent times from both companies.
The arrival of Kufre Ekanem, a long-time corporate affairs manager of Cadbury West Africa/Mondelez International to take the place of retiring Yusuf Ageni as corporate affairs adviser at Nigeria Breweries Plc triggered off multiple announcements of key staffers by arch-rival, Guinness Nigeria.
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