| JUMIA |
Online retailer,
Jumia, is partnering 234Give to support the International Cancer Month.
A substantial
percentage of proceedings made during ‘The Pink Week’ will be given to the
Breast Cancer Foundation of Nigeria, the firm said in a statement which was
made available to e-biz247.
The partnership
between the World Retail Award 2013 winner and 234Give will see Jumia selling
pink items, including books and fashion products, among others, to interested
customers.
The campaign on
the firm’s site will last from October 23 to 30, and in addition to this, Jumia
said it would dedicate the last day to the cause with over 500 of its members
of staff wearing pink to honour the breast cancer month as well as the Jumia
Pink Week.
234Give is an
online fundraising platform that enables people who are passionate about
raising money for charitable causes to connect with donors and raise money
securely online.
The Chief
Executive Officer, 234Give, Sola Fatoba, was quoted as saying, “We are pleased
to be partnering with Jumia on its Pink Week. This partnership will support
Jumia’s mission to create more awareness and raise funds for breast cancer.”
The Co-founder,
Africa Internet Holding, Jeremy Hodara, said, “Jumia in partnership with
234Give will support the cause and create the awareness about breast cancer
through its website and other marketing channels.
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