Search giant, Google Nigeria, has confirmed huge
growth in online businesses and advertisement in the country, stressing that
more opportunities still lie ahead.
According to Google, its new initiative – the
Adwords is helping advertisers save lots of money and efforts by targeting and
reaching their customers in a more scientific way.
The Head, Agency Business Development CEEMENA and
Country Manager for new Market in Central Eastern Europe, Goetz Trillhaas, who disclosed
this in Lagos, said the rate of Internet adoption in Nigeria was growing very
rapidly.
Trillhaas said Google’s Adwords initiative is aimed
at providing agencies and their teams with a comprehensive strategy-focused
training on the latest tools and best practices of managing accounts.
Already, the International Telecommunications Union
and the worldinternetstat.com said there are over 48.3 million people online in
the Nigeria, representing 28.4 per cent of the population, all sharing and
communicating.
Trillhaas said Adwords was helping advertisers to
save a lot of money and efforts by helping them to reach their customers in a
more scientific way.
According to him, as consumers become more
price-conscious, they spend more time online, researching purchases and finding
good deals – even if they go on to make their purchase in an actual store,
everything (search engines, social networks, blogs) plays a large role in
driving that purchase.
Speaking on the benefits of Adwords to Nigeria,
Country Manager, Google Nigeria, Juliet Ehimuan, said today, there are
fragmentation of media; more scientific approach; change in decision making
process; ability to reach customers at the right time; payments by results and
huge returns on investments.
Ehimuan said for certified partners, the benefits
includes trainings designed to equip employees to run Google advertising
programmes effectively and efficiently, stressing that it allows advertisers
looking for support to find and get contacted.
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