Managing Director of the Lagos State Signage and Advertisement Agency LASAA, George Noah, has disclosed that the state loses about N1billion in revenue generation annually to illegal outdoor signage’s located within police, military and other Federal Government establishments in the state.
The LASAA boss disclosed this at the Advertisers Association of Nigeria, ADVAN 2013 Annual General Meeting and special marketers evening held in Lagos.
Addressing a community of marketing professionals comprising of outdoor advertising practitioners, creative advertising agencies, media buyers, public relations and experiential marketers, Noah said: “We have a huge problem.
The police, military and other FG establishments in the state are practicing outdoor by default and there is nowhere in the law that permits these set of institutions to regulate and control the signage industry.”
Noah further stated that the illegal practice by the police, military and Federal Government institutions in the state has contributed to Lagos losing revenue in the region of N1 billion.
He, however, said the emphasis is not the money, while appealing to practitioners and advertisers to desist from patronising such boards.
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