The "world's
cheapest car" is getting a makeover because buyers have shunned the
low-budget image.
The Nano, made by
India's Tata group, is being re-positioned as a smart city car following
disappointing sales.
Chairman of the
group Cyrus Mistry said the group are now focusing on increasing the features
and the perceived value of the Nano with every subsequent model launch.
Launched in 2009
with a price of 100,000 rupees (£1,400), the car's poor sales were blamed on an
image problem.
Tata, which owns
the UK's Land Rover and Jaguar brands, hoped the Nano would appeal to Indian
families looking to enter the car-buying market.
Mistry told Tata's
annual shareholders meeting, in Mumbai, that new Nanos would include power
steering options, an improved interior and exterior, be available in more
colours, and have better fuel efficiency.
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