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| First Bank Logo |
In its bid to
continually improve banking services and ease customers’ experience, FirstBank
is set to revolutionise the way consumers and merchants facilitate payment for
goods and services using social and digital media.
FirstBank in
conjunction with 3AL Limited has built a portal to provide various services
which include retail, insurance products and e-ticketing solutions. The portal,
www.3al.com is Nigeria’s first social commerce channel which has social media
and e-Commerce functionalities. With its social media functionality, businesses
can interact with potential customers while its e-Commerce functionality
enables online ordering and payment for goods & services.
The portal which
is a self-service tool also enables businesses set-up their online store,
upload their products and interact with potential consumers. Online payment is
processed by FirstEConnect, a robust payment gateway deployed by FirstBank
which enables secure payments for goods and services through the use of all
payment card types issued in the market today as well as enabling online
ordering of products which will be delivered to the doorsteps of customers.
According to the
Head, Technology and Services, FirstBank, Akin Fanimokun the social commerce
portal will be a meeting hub for businesses and SMEs who wish to showcase their
services online; shoppers who desire to buy goods at discounted prices and
individuals who love interacting and networking with friends and loved ones
from all locations in Nigeria and globally.
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